Free tool
How much to charge for a website
Pick the client's industry, the city size and the scope. The calculator shows a minimum, a suggested and a premium price plus monthly maintenance, using the same pricing logic Hyperpin uses inside the app.
Hyperpin is a platform for people who build and sell websites to local businesses: it finds businesses without a website on the map, generates the site with AI and helps close the sale.
Price range for this project
Basic: $29/month
How we got to this price
- Industry base (tier C)
- $450
- City size
- ×1
- Scope
- ×1
Reference values for freelancers and small agencies, not an official price list. Adjust to your portfolio, local competition and what the client values.
How the calculator gets to a price
The suggested price is the industry base multiplied by the city size and the scope, plus extras. The minimum is 20% below the suggested price and the premium is 40% above it.
Base by industry tier
| Tier | Base (one page) | Basic maintenance |
|---|---|---|
| Tier C · everyday consumer (food, beauty, retail, pets) | $450 | $29/month |
| Tier B · services (automotive, education, events, general services) | $650 | $39/month |
| Tier A · high value (healthcare, law, real estate, solar energy, construction) | $900 | $49/month |
City size adjustment
| City size | Multiplier |
|---|---|
| Up to 100,000 residents | ×0.85 |
| 100,000 to 500,000 residents | ×1 |
| 500,000 to 2 million residents | ×1.15 |
| Over 2 million residents | ×1.3 |
Scope adjustment
| Website scope | Multiplier |
|---|---|
| Single page | ×1 |
| Up to 3 pages | ×1.3 |
| Up to 5 pages | ×1.6 |
Extras
| Extras | Price |
|---|---|
| Domain + professional email | +$50 |
| Menu or catalog | +$75 |
| Advanced copywriting | +$50 |
| On-site photos | +$100 |
| 48-hour delivery | +20% |
How to set your price
Start with the suggested price. It is a fair price for the industry and city, and one you can defend in a conversation without over-explaining.
Use the minimum on purpose: for the first client in a niche, to build a portfolio, or when the client signs quickly with no changes. Don't make the minimum your default.
Premium is for when you deliver more: on-site photos, copy written with the owner, more pages or a short deadline. Show what changes, not just the number.
Monthly maintenance is what turns a project into recurring revenue. Spell out what's included, such as hosting, backups and updates, so the client sees a service and not just a bill.
Website pricing FAQ
How much should I charge for a simple one-page website?
Using Hyperpin's reference, in a city of 100k to 500k people a one-page website is around $450 for consumer businesses (food, beauty, pets), $650 for services (auto, education, events) and $900 for high-value industries (health, law, real estate), at the suggested price.
How much should I charge for monthly website maintenance?
The basic maintenance reference is $29 a month for consumer businesses, $39 for services and $49 for high-value industries. The complete plan costs about 1.8 times the basic one and includes more monthly updates, a new section every quarter and a traffic report.
Can a website cost more in a big city?
Yes. The calculator applies 0.85 for cities up to 100k people, 1 for 100k to 500k, 1.15 for 500k to 2 million and 1.3 above 2 million, because competition and the value of a new customer usually grow with the city.
How much more should I charge for extra pages?
Instead of pricing per page, the calculator uses scope: up to 3 pages multiplies the price by 1.3 and up to 5 pages by 1.6. That avoids page-by-page haggling and reflects the real work on structure and content.
Should I charge upfront or in installments?
A common, safe approach is 50% when the contract is signed and 50% on delivery, one of the options in the contract Hyperpin generates. Splitting the project into many payments raises the risk of delivering without getting paid, so keep installments for maintenance, which is already monthly.
Want the price for the exact city and the site ready?
Inside Hyperpin, pricing uses the client's real city population, and you generate the site, the proposal and the contract at that price.
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