Website template · Beauty & wellness
Beauty salon website template
A complete website for beauty salons, with 9 sections, copy that speaks the niche's language and a "Book now" button that goes straight to WhatsApp. Generate it in about 1 minute on Hyperpin and sell it to the businesses in your city that still have no website.
Hyperpin is a platform for people who build and sell websites to local businesses: it finds businesses without a website on the map, generates the site with AI and helps close the sale.
Example with a fictitious business. ·
Why beauty salons need a website
A beauty salon without a website depends on referrals and Instagram, and misses the client who searches Google for a specific service like balayage, a keratin treatment or an updo for a wedding. That client wants to know which services the salon actually offers, see color and cut work, understand how appointments work and get a feel for the space before trusting her hair to someone new. A clear page answers all of that and moves the conversation to a message.
What customers want to know before choosing
- Whether the salon does the exact service she wants, such as color, highlights, a keratin treatment or a manicure.
- Photos of color and cut work that show the stylists' style.
- How booking works and how long each service takes, so she can fit it into her week.
- What the space feels like and who will be doing her hair, since she may spend hours there.
What's in the beauty salon template
The sections come in this order, designed for people searching on their phone. You can reorder, hide or edit any of them.
Every button on the site opens the business's WhatsApp with a prefilled message.
Services the template already knows how to highlight- Women's haircut
- Hair coloring
- Highlights
- Blowout & smoothing
- Manicure & pedicure
- Eyebrow shaping
- Makeup
- Special-occasion styling
- 01
Opening
The business promise, neighborhood and city, with the “Book now” button right away.
- 02
Services
Services such as women's haircut, hair coloring, highlights, with a short description and, if the owner wants, the price.
- 03
Highlights
What makes customers pick this business over the competition.
- 04
Gallery
Photos of the place and the work, which is what convinces most people searching on a phone.
- 05
Testimonials
Customer reviews that build trust with people who don't know the business yet.
- 06
About
The story and the team, so customers know who they're dealing with.
- 07
Location
Address, map and opening hours, for people looking for a beauty salon nearby.
- 08
FAQ
The questions every customer asks before reaching out, already answered for this niche.
- 09
Final call to action
The final call, with the “Book now” button opening WhatsApp.
What to charge for a website for beauty salons
Hyperpin's suggested reference for beauty salons, for a one-page website. Use it as a starting point and adjust to your portfolio and your market.
| City size | Minimum | Suggested | Premium |
|---|---|---|---|
| Up to 100k people | $310 | $380 | $540 |
| 100k to 500k | $360 | $450 | $630 |
| 500k to 2 million | $410 | $520 | $720 |
| Over 2 million | $470 | $590 | $820 |
Suggested monthly maintenance: $29 (basic) or $52 (complete).
Reference values, not an official price list. Inside Hyperpin, pricing also considers the exact city, the number of pages and extras.
Work it out for your case in the free calculatorCommon mistakes on beauty salon websites, and how the template avoids them
- Common mistake
Listing only “hair, nails and makeup” instead of naming services like balayage, keratin, bridal styling or brow shaping.
In the Hyperpin templateThe template's services section describes each service on its own, which also helps Google understand what the salon offers.
- Common mistake
Not introducing the team, so the client has no idea who will be working on her hair.
In the Hyperpin templateThe about section presents the salon and its stylists, and testimonials show what past clients experienced.
- Common mistake
Sending everyone to Instagram DMs, where the same questions about openings repeat all day.
In the Hyperpin templateThe FAQ and opening hours live on the site, and the booking button opens WhatsApp with the message already written.
What owners in this niche usually say, and how to answer
Ready answers to the niche's most common objections. In Hyperpin they come with the business name and city filled in.
Objection“I show my work on Instagram.”
And you should keep doing that. The site comes in when someone searches "beauty salon in your city" on Google—Instagram barely shows up there. Camellia Hair Studio's page sends that person to your profile and to text.
Objection“My schedule's already full.”
That's a good sign. With the site, Camellia Hair Studio can be more selective: highlight the higher-value services, the times that tend to open up, and the info you're currently answering one by one over text.
How to find beauty salons without a website in your city
- 1
Search the niche and city
In Hyperpin, pick "beauty salon" and your city. The search checks Google Maps for you.
- 2
See who has no website
The list is sorted by opportunity: no website, with a phone number and good reviews first.
- 3
Generate the site and reach out
Create the beauty salon website in about 1 minute and send the WhatsApp message Hyperpin writes for you.
Questions about websites for beauty salons
Does a salon that posts everything on Instagram need a website?
Instagram is great for inspiration, but it rarely shows up when someone searches for a salon on Google or Maps. The website covers that search: it explains the services, shows the address and sends the client to the profile and to a message. They complement each other, and Instagram photos can be reused in the site's gallery.
Should a salon website show prices for color and keratin treatments?
It depends on the salon. Cuts, blowouts and manicures usually have fixed prices and can be listed. Color and keratin vary with hair length and thickness, so a “starting at” price or an invitation to message for a consultation works better. The template allows an optional price per service, and the owner decides what to show.
How much does a website for beauty salons cost?
Using Hyperpin's reference, a one-page website for beauty salons in a city of 100k to 500k people ranges from $360 to $630, with $450 as the suggested price, plus $29 a month for basic maintenance. Bigger cities pay more.
What should a website for beauty salons include?
Hyperpin's beauty salon template has 9 sections: opening, services, highlights, gallery, testimonials, about, location, faq, final call to action. The main button is "Book now" and it opens WhatsApp.
Other Beauty & wellness templates
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